A brief note from the author
Hello, and thank you for taking the time to visit my online portfolio: a brief review of my first 22 years of professional life, and hopefully enough context for you to decide whether I might be appropriate for your next brief or not.
As with all retrospectives, difficult decisions must be made in the interests of brevity; and it is for this reason that much of this site focuses on my last decade (or so) of employment, and not the initial 8 years spent managing and directing my own music publishing business—which saw me tour most of the world, sign multiple record deals, and work with some of the biggest names in the industry.
Since my decision to become a marketing strategist in 2006, I’ve worked my way up through the ranks of a number of different agencies and holding groups, offering both specialist and generalist advice on everything from brand, advertising, CRM and content—to media, social, digital and design.
For the last three years I have been the Head of Strategy & Experience Design at Matter Of Form – a small independent shop in Shoreditch, London. During this time, I’ve managed a multifaceted team of over 25 people, and worked directly into the CEO, COO and board in turning a highly commoditised digital production offering into one of the UK’s leading agencies for luxury UX, digital design and content strategy.
Moving forwards I’d like to combine my multidisciplinary strategy and experience design skill-sets to help organisations diversify and take both their business and clients to new levels of growth. In fact, my passion for this is so strong that I am currently writing a new business management book on the subject, which I hope to get published by the likes of Kogan Page or Palgrave Macmillan, with whom I have worked with previously.
Again, thank you for your interest in my journey thus far. I hope you find the following body of work interesting, informative, and insightful; I certainly enjoyed creating it.
JOSEPH MORGAN
My values
Talk to your audience
Get out of the office & speak to people; because nothing beats first-hand insight.
Collaborate to win
Be open to all ideas and work harmoniously with all stakeholders.
Step boldly but safely
Be a safe pair of hands, but make the project the best it can be.
Be commercial & creative
Leverage creativity to generate commercial value; don’t indulge in ineffective art.
Do yourself proud
Stay true to yourself, no matter the weather outside.
“Joe is one of those rare planners who marries an insatiable desire to absorb knowledge with the ability to actually apply it. He’s smart, self-motivated and opinionated...but all the best planners are.”
Work history
DESIGN & STRATEGY PRINCIPAL
Nile | 2021 - 2022
Leading experience design teams and across a variety of different digital transformations, mainly in the financial services sector.
MANAGING DIRECTOR & SERVICE DESIGN LEAD
Experience Haus | 2019 - 2021
B2C training provider teaching innovation, strategy and design
B2B clients include WeTransfer / Home Office / University of Westminster / Queen Mary’s University / Santander
Head of Strategy & EXPERIENCE DESIGN
Matter Of Form | 2014 - 2017
Affordable Art Fair / Aman Resorts / Belmond/ Camel Cigarettes / Chanel / Chiva Som / Gansevoort Group / Karen Millen / LK Bennett/ Lucas Hugh / Maybourne Group/ Newton Europe/ PA Consulting/ Parka London / Rosewood Hotels / Tate / Tangle Teezer / Teva Pharmaceuticals / The Doyle Collection / Unicef / Wolford / World Economic Forum
SENIOR STRATEGIST
Wunderman | 2013 - 2014
Microsoft / X-Box / Nokia / Virgin Media Business / New Business
PLANNER
glue Isobar (Dentsu Aegis) | 2011 - 2013
Birds Eye / Pringles / Kellogg's Masterbrand / Rice Krispies Squares / Coco Pops / Krave / Nutri-Grain
FELLOWSHIP GRADUATE
Ogilvy & Mather | Second year placement | 2010 - 2011
Ford / Nestlé / Unilever / Munch Bunch / Hellmann's
FELLOWSHIP GRADUATE
OgilvyOne | First year placement | 2009 - 2010
BT Phone / Broadband / Vision
Work history 1999 - 2009 available on request