How Impact Investing is Revolutionising the Corporate Landscape

WPP Atticus Merit Award 2014

Note: creative for illustrative purposes only, actual assets unavailable.  Image shown from Canada Post, by Cossette Vancouver for Telus Communications.
 
 

Abstract.

Increasingly, investors are demanding both financial and non-financial returns on their investments, otherwise known as ‘blended value’. This is a growing trend. In the future blended value will surpass exclusively fiscal measures of shareholder return on investment (RoI); to prepare for this change businesses must start to define their ‘Impact Strategy’.

Essay published by WARC, available on warc.com or to download here

 

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