Mind Over Matter
BUGATTI
Bugatti’s are the fastest, most expensive, and most exclusive new road-legal production cars on the planet: created in very limited quantities at a cost of millions to achieve world-record speeds of over 300mph.
However, despite this (and perhaps because of it), they still don’t command the same passion, loyalty, desirability and mainstream relevance as brands like Ferrari, Lamborghini and Porsche. All of whom have established themselves as luxury lifestyle brands outside the world of cars, and are able to generate vast sums of wealth off of their ability to extend and monetise their assets.
To address this, we developed a strategy that aimed to turn Bugatti from niche hypercar to a mainstream luxury brand, by making it famous for deeper qualities than speed and cost.
CREATIVE | CONTENT | DIGITAL | SOCIAL
Agency: Matter Of Form | Work: Pitch Only
