Selling Lithographic Prints Online

Tate

When the worldwide Lithographic Art Reproduction and Picture Print market is expected to grow by over 202% to $3.6 billion between 2011 and 2021, the commercial arm of internationally renowned gallery Tate—known for its pioneering curatorship, superior taste and fine quality prints—should be in pole position to take advantage.

In 2015 I consulted directly into Ros Lawler, Director of eCommerce and Digital at Tate, to put together an extensive recommendation to the board on whether the organisation should diversify it’s limited edition print distribution via a new digital commercial venture.

BUSINESS | AUDIENCE | DIGITAL | TRANSFORMATION | INNOVATION

Agency: Matter Of Form | Work: Live Project