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RICE KRISPIES SQUARES
To build awareness of Kellogg’s Rice Krispies Squares’ new Rocky Road flavoured product online, we leveraged its popular ‘It’s All Lies’ campaign to create one of the most successful viral ads of 2011.
The video, which was hosted on YouTube and promoted through a range of digital and social activities, captured the imaginations of millions—and was quickly commissioned for both TV and Cinema later that same year; showing that when an idea is powerful enough, it can go from low budget digital initiative to the big screen in no time at all.
BRAND | CREATIVE | ADVERTISING | AUDIENCE | DIGITAL | SOCIAL
Agency: Isobar (Dentsu Aegis Network) | Work: Live Project
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