Jade
HSBC
Jade is HSBC’s purpose-built product for high-net-worth individuals, combining best-in-class banking and wealth management with a suite of lifestyle benefits: from 24-hour luxury concierge services to exclusive dining, hospitality and retail experiences with the world’s most sought after brands.
To help launch the initial proposition, we developed the underlying partnerships strategy and framework establishing how third parties were selected, recruited, implemented, managed, monitored and measured in order to achieve the desired brand experience across each stage of the customer journey.
LOYALTY | DIGITAL | CUSTOMER EXPERIENCE | INNOVATION
Agency: Cherry London | Work: Live Project | Support Imagery: Sarah Heavens
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