Fans of MO
MANDARIN ORIENTAL
The ‘Fans of MO’ campaign, created by London Advertising at the turn of the century, broke all hospitality norms. Focusing less on product and more on the Mandarin Oriental’s real-life celebrity fans, through a simple-but-clever play on words.
In 2017 we were hired to extend this concept into the hotel group’s first loyalty programme. Designing the strategy, assets and framework through which people could become ‘fans’, and then experience an increasingly deep, intimate and rewarding relationship with the brand over time.
LOYALTY | BRAND | CREATIVE | CUSTOMER EXPERIENCE
Agency: Cherry London | Work: Live Project | Support Images: London Advertising
