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O2 PRIORITY

Priority is one of the UK’s most iconic loyalty programmes, serving millions of O2 customers every week.

However, by 2019 the initiative had grown arms, legs and multiple heads; with the platform being used more for promotional discounts and affiliate marketing than a space with real purpose and meaning. Resulting in decreasing usage amongst O2’s most valuable customers and increasingly lower budgets and influence.

To turn this around, we developed a strategy and product plan that gave the team renewed focus and energy, showing them how a return Priority’s original purpose, positioning, and benefits could be achieved, in a more modern and relevant way.

LOYALTY | DIGITAL | CUSTOMER EXPERIENCE | INNOVATION

Agency: Cherry London | Work: Live Project | Main Image: Elaine & R/GA