Tweet When You Eat

Kellogg's Krave

In Summer of 2013 we were briefed by Kellogg’s to get teens talking about Krave cereal. To do this we teamed up with some of the biggest vloggers on YouTube to create the ‘Tweet When You Eat’ campaign: a daily mix of product- based challenges, set through social media and responded to by both consumers and major social influencers.

The campaign was one of the first to use video bloggers from YouTube as a way of reaching teens; enjoying over 7.5 million views, 10 million social impressions, and video consumption totaling over 51 years.

Hall & Partners called it the biggest brand buzz ever created for a teen cereal, with the activity winning a Digital Impact Award, a Broadcast Digital Award and multiple DRUM awards—including Best Social Media Strategy for Consumer Goods, and a nomination for Social Media Strategy of the Year.

CREATIVE | CONTENT | DIGITAL | SOCIAL

Agency: Isobar (Dentsu Aegis Network) | Work: Live Project