Tailored to You

WOLFORD

To celebrate their new, highly personalised, ‘second nature’ brand positioning, Wolford asked us to help tell their story across the customer experience - without updating their hard and uncompromising brand identity elements, which had a lot of support from the board.

To overcome the challenge of making the brand more accessible, without changing the look and feel, we reimagined the existing collateral to be more personalised and bespoke, by turning elements such as the iconic Wolford logo box into a dynamic space in which the customer can imprint themselves onto the brand and it’s products, by signing within the dotted lines.

The approach was created under our specially devised ‘Tailored for You’ strategic platform, which provided the inspiration for an entirely new omnichannel delivery strategy for the Wolford brand, spanning in-store retail to content, print, eCommerce and sampling.

Agency: Matter Of Form | Work: Pitch Only