The Destination is in the Detail
AMAN RESORTS
Aman Resorts is the most revered luxury hospitality brand in the world; able to turn even the most rural, arid and innocuous of destinations into the greatest ‘raw luxury’ experiences—through the faithful high-end redesign of traditional cultural influence.
To help the brand convey this online, we subverted the self-involved, cookie-cutter category norms of pushing product first, and produced an experience that prioritised the provision of intimate environmental and cultural detail, helping to subtly demonstrate Aman’s unique approach to design, and reinforcing their inimitable brand positioning.
EXPERIENCE DESIGN | DIGITAL | CONTENT | INNOVATION
Agency: Matter Of Form | Work: Live Project
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