Bringing People Closer

Jim Beam

When you’re a global brand with hundreds of local markets it can be hard to provide adequate inspiration and guidance on the design, development and delivery of effective partnerships and strategic alliances.

To help with this we provided Jim Beam with a full suite of tools, including a playbook, set of templates and series of videos, explaining how local markets can make the most of this often forgotten about opportunity.

The content covered areas such as: partnership types and definitions; advantages and disadvantages of each partnership type and when to use them; best practice strategies and tactics; sector-specific case studies; and a full end-to-end, step-by-step Jim Beam partnerships process and creative framework - so local markets can do it for themselves.

LOYALTY | DIGITAL | CUSTOMER EXPERIENCE | INNOVATION

Agency: Cherry London | Work: Live Project