We Make the Difference

PA CONSULTING

PA Consulting is a 70 year old consultancy firm that once counted Accenture as its closest competitor. However, after a 30 year period without marketing spend, brand awareness was at an all-time low, and the organisation competing solely on price.

To help put PA back on the map, we developed a new brand strategy that highlighted the organisation’s unparalleled technology and innovation capability - which has seen them invent some of the century’s most influential inventions, including the world’s first digital telephone exchange and home pregnancy test.

The new ‘We Make The Difference’ brand platform served as a rallying cry. Not just to staff members and existing clients around the world, but to the market as well. Giving PA a unique voice for the first time in over three decades.

This brand work was quickly followed by a global through- the-line advertising campaign, devised entirely by myself in collaboration with the design team.

The activity—which included the world’s first 3D printed jetpack, suspended in the perspex glass of a London bus stop—was described by senior management as ‘one of the most successful investments in PA’s history’, with an unprecedented number of leads generated as a direct result.

BRAND | MARKETING | CREATIVE

Agency: Matter Of Form | Work: Live Project